Foundation

About PromptGraph

Built by a dealer-side operator and a CTO who got tired of screenshots masquerading as measurement.

Gray Scott · PromptGraph.ai · Updated 2026-09-28

PromptGraph.ai makes dealerships readable and recommendable by AI. We deploy the structured data, the llms.txt, and the per-rooftop MCP server that lets ChatGPT, Gemini, Grok, and Google's AI surfaces find a store and act on it. Then we measure whether it worked, with a method we publish.

Who builds it

Gray Scott, co-founder. Fifteen years in automotive on both sides of the table. Dealer side: CMO of Cardinale Automotive across 22 rooftops, VP of Marketing at Ultimate Toys, CTO at Frank Leta, Marketing Director at Muller and Mancari's. Vendor side: Dealer.com, DealerOn, Dealer Inspire, and Stream Companies. Automotive News 40 Under 40. Founding member of Auto Genius. Founder of The Digerati Group, an AI consulting and analytics agency, since 2012. Invited speaker at DMSC, MRC, ASOTU CON, S&P Accelerate, CX Summit, Dealer Connect, Digital Dealer, Driving Sales, and Navigate.

Alex Oleynik, co-founder and CTO. Builds the platform: the scanners, the per-rooftop MCP servers, the visibility runs, and the dashboard.

What we believe

Measure like an operator. A number a GM cannot check on Monday morning is not a number. Every score we publish comes with the method behind it.

Absolute, not relative. Setting the market leader to 100 tells a dealer he is winning when he is the tallest guy in a room of short people. We score against what an AI agent actually needs, so a 40 is a 40 everywhere.

Readiness before visibility. You cannot fix a visibility number directly. You can fix the reasons behind it. So we measure both and show the connection.

Platform-agnostic. We work on top of whatever website provider a store has. We are not trying to replace it.

The work in public

The Readiness Index scores thousands of franchise rooftops on the same checks, for free, with the method attached. If a store wants its data corrected or rescanned, one email does it.

Reach Gray directly at Gray@PromptGraph.ai.

See where your store stands today.

PromptGraph runs the readiness checks and the prompt-based visibility test on your rooftop, then deploys the fixes. Free scan first, no card.

Run the free AI visibility scan