llms.txt and JSON-LD for dealers, with templates

Two plain files carry most of the basic readiness points on our scale: llms.txt (10 points) and the JSON-LD blocks (up to 20). Both are ten-minute jobs once you know the shape. Here are the templates we deploy.

llms.txt

Serve it at https://yourstore.com/llms.txt as plain text. Two paragraphs, then links. No keyword stuffing. Written for a model, which means written for a smart reader in a hurry.

# Smith Honda

> Smith Honda is a franchised Honda dealership at 100 Main St, Naperville, Illinois 60540,
> serving Naperville, Aurora, Plainfield, Bolingbrook, and the western Chicago suburbs.
> New Honda and certified pre-owned inventory, financing for all credit tiers, and a
> 24-bay Honda-certified service department. Open Monday to Saturday.

## Store
- Store page: https://smithhonda.com/about
- Hours, address, phone: https://smithhonda.com/contact
- Google Business Profile: https://maps.google.com/?cid=...

## Inventory
- New Honda inventory: https://smithhonda.com/new-inventory
- Certified pre-owned: https://smithhonda.com/certified
- Machine-readable inventory feed: https://smithhonda.com/inventory.json

## Service
- Service department (Naperville, Aurora, Plainfield, Bolingbrook): https://smithhonda.com/service
- Schedule service: https://smithhonda.com/service/schedule

## Questions
- FAQ: https://smithhonda.com/faq

Dealer.com stores already serve a much longer version, essentially the whole site map as text. That works. A focused version works too. What does not work is a 200-word marketing paragraph with no links.

AutoDealer JSON-LD

One block in the homepage head. Fill the brackets.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AutoDealer",
  "@id": "https://smithhonda.com/#dealer",
  "name": "Smith Honda",
  "url": "https://smithhonda.com/",
  "telephone": "+1-630-555-0100",
  "brand": { "@type": "Brand", "name": "Honda" },
  "address": { "@type": "PostalAddress", "streetAddress": "100 Main St",
    "addressLocality": "Naperville", "addressRegion": "IL", "postalCode": "60540", "addressCountry": "US" },
  "geo": { "@type": "GeoCoordinates", "latitude": 41.77, "longitude": -88.15 },
  "openingHoursSpecification": [
    { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"], "opens": "09:00", "closes": "20:00" },
    { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "09:00", "closes": "18:00" }
  ],
  "areaServed": ["Naperville", "Aurora", "Plainfield", "Bolingbrook"],
  "sameAs": ["https://maps.google.com/?cid=...", "https://www.dealerrater.com/dealer/...", "https://www.yelp.com/biz/..."],
  "department": {
    "@type": "AutoRepair", "name": "Smith Honda Service",
    "url": "https://smithhonda.com/service", "telephone": "+1-630-555-0101",
    "openingHoursSpecification": [
      { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"], "opens": "07:00", "closes": "18:00" }
    ]
  },
  "parentOrganization": { "@type": "Organization", "name": "Smith Auto Group", "url": "https://smithautogroup.com/" }
}
</script>

The sameAs array is the entity glue. It tells the engine that the Google, DealerRater, and Yelp profiles are the same store as this site. The department block is the service schema most dealers never ship.

FAQPage JSON-LD

On the FAQ page, one block listing every question and its answer verbatim from the page. Engines quote these directly.

How to check it shipped

Open the page source and search for ld+json. Paste the block into Google's Rich Results Test. Open /llms.txt in a browser and confirm it is plain text, not an HTML 404 page dressed as a 200. Then look your store up on the Readiness Index after the next monthly rescan.

My platform already has schema. Do I need to touch it?

Check whether it includes sameAs, areaServed, and a service department. Most platform defaults ship the name and address and stop there.

Where does the llms.txt go if I cannot edit the root of my site?

Your platform has to serve it. Ask them. If they cannot, PromptGraph supplies the file and the one-line redirect rule most platforms will accept.